Hey, I am

Since I was a young girl, born and raised in Sweden with Czech parents, I was fascinated with fashion and pop culture. Looking a bit different didn’t frighten me at all, which perhaps was due to my parents being immigrants, making me feel a bit different already in my
surroundings. In addition, my mother was a skilled tailor, so I grew up with crafted couture, understanding garments and how they should hang and look on you.

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its all about the intention

Change starts  here

My clientele ranges from women in the corporate world to small business owners that have gone through life changes and want support in connecting with their true authentic selves through what they wear. I've worked with London fashion week, Valentino, Elle Magazine, and the BBC, to name a few. I am a certified transformational life coach from Animas Coaching in London.

Meet Anne-Marie

20 years ago I moved to London to do a makeup and hair course. Soon I started working with stylists on fashion shoots, producing and styling many of my projects. Even though I had worked in the fashion industry for many years, I never felt connected to a style that suited my personality. I didn’t feel confident with what I was wearing. I had lots of different clothes, but they didn’t feel coherent, and I often felt confused by so much choice. This lead me to jump from one trend to another, costing me a small fortune. I waisted a lot of money on clothes I didn’t use.

In early 2017 after doing lots of travelling and self-exploration, I decided to do a transformational coaching course in London. Receiving the diploma, I wanted to help other women who felt lost and unsure about not only their style and personal appearance, but linking this with self awareness and confidence. What we wear changes how we think and feel about ourselves, and I now have the privilege of helping other women feel fantastic in their clothes, and therefore their self confidence.

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Going through Anne-Marie’s Style and Coaching program, I liked the most to look at how I dressed now and how that aligned or didn’t with my values and the person I am today. Something that came up unexpectedly to me was that I realised that I was about ten years behind myself in the way I was choosing what to wear. And who I was on the inside did not reflect how I dressed on the outside. It was eye-opening how much clothing was no longer serving me or my style that I couldn’t seem to get rid of. Another great thing for me was the idea of choosing a signature style that represented my values and was not only comfortable but also fashionable. I also got some great tools for putting together outfits and understanding how to make a look complete and fit my body type. Now I feel much more coherent with how I present myself, which is empowering! I would like to recommend this program because you rarely come across a program that aims to align your personal style with your values and, effectively, who you are. Thank you, Anne-Marie, for a truly transformational experience!


I thoroughly enjoyed my experience with Anne-Marie. I was pretty nervous as my outward appearance has always taken last priority regarding my time, effort, and money. I was interested to understand why this was. With Anne-Marie’s support, my discovery helped me draw out my insecurities and change certain limiting beliefs around them. I now feel more positive about finding clothes that suit me physically and express who I am, and I’m less inclined to worry about what other people think of what I wear. But, again, it’s about how I feel, not their feelings. I liked going through different styles and creating a vision board of what clothes I liked. It was also valuable to understand more about my body shape. I’m now able to look at myself with a more critical eye and see how things look and make me feel. I never really did this before - It was always a glance, and it was OK if I looked presentable - I never really considered how I was feeling. So it was quite an eye-opener when I went through my wardrobe and realised I was not too fond of a lot of what I had. I had chosen things I thought I ought to be wearing because of my job, not because I loved wearing them. Anne-Marie is patient, honest, and understanding. Her questions are powerful and make you think - she surfaced a few things about my association with clothes that I wasn’t expecting and helped me move past them with the mentoring side of the experience. Going forward, I now have some solid foundations to work from to rebuild my wardrobe, my sense of style to match my personality, and how I want to feel.I would thoroughly recommend Anne-Marie as she’s genuine, funny, and has your best interests at heart, and the course boosts your confidence to help you become the real you and find joy in spending time on yourself to become who you want to be.


I loved working with Anne-Marie. Even over Zoom, I found her engaging, and her passion for style was infectious. Within a few sessions, I felt so much more confident choosing clothes and found excitement at the prospect of clothes shopping rather than the dread I had felt before. She helped me understand my body shape and what ‘tricks’ I could use to enhance specific areas. As a result, I feel so much more confident dressing now and can’t wait to start curating my capsule wardrobe. I no longer fear spending money on clothes; I see it as an investment. I really recommend Anne-Marie if you have any issues with your style or confidence in your appearance. She has curated a great program that gives you tools to take with you and use as your style changes for the rest of your life.

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